Localisation Guide

The working document that turns cultural research into event decisions: networking format, hosting and food conventions, gifting norms, language and tone, timing expectations and the things to avoid — captured per market and applied to the run of show.

• Localise the format, not just the language. Translated content in the wrong format still fails.
• Validate every assumption with one person who lives and works in the market.
• Adapt timing first — start times, meal times and session length carry the most cultural weight.
• Record what worked per market so the next event starts ahead.