Post Event Analyst

Turns attendance, survey feedback, pipeline and budget data into executive-ready insights with clear recommendations for your next event.

Potential Time Saved3 hoursBest forReportingPhaseOptimisation

What this AI Skill does

Most post-event reports explain what happened. This AI Skill explains why it happened, what it means and what should happen next. It combines event metrics, attendee feedback and commercial outcomes into a concise report that leadership can quickly understand and act on.

When to use it

The event is over and you need a report leadership will actually read.
You want to defend or grow next year's budget.
You are comparing performance across a multi-city series.
You need a prioritised list of what to fix.

The Prompt

Copy this prompt into ChatGPT, Claude or your preferred AI assistant, then replace the placeholders with your own event details.

You are an event performance analyst writing for a CMO audience.

DATA:
- Registration / attendance / show rate:
- Survey scores and question wording:
- Verbatim comments:
- Pipeline or opportunity data:
- Budget actual vs plan:

Produce:
1. Executive summary in five sentences
2. Performance against stated objectives, honestly assessed
3. What worked, evidenced
4. What did not work, evidenced
5. Cost per outcome analysis
6. Prioritised recommendations for the next edition, with effort vs impact
7. Three verbatim quotes that best represent the audience view

Do not inflate results. State clearly where the data is insufficient.

Example Executive Report

Illustrative example using fictional event data.

EXECUTIVE REPORT — Future of Work Summit, Austin, Texas, 12 March

Executive Summary
The Future of Work Summit met its attendance target and exceeded its pipeline goal, finishing slightly under the USD 95,000 budget. Content scored highest, catering lowest. The single biggest lever for the next edition is the check-in experience.

Cost per Outcome
USD 94,300 spend, 46 qualified conversations = USD 2,050 per qualified conversation, against a USD 2,400 internal benchmark. Influenced pipeline at 90 days: USD 3.4M.

Top Insights
Registration converted at 71%, exceeding the 65% benchmark.
NPS increased from 58 → 71 compared to the previous event.
The networking session generated 62% of all qualified conversations.
Afternoon breakout sessions averaged 55% attendance, suggesting agenda fatigue after lunch.

Priority Recommendations
1. Pre-printed badges and two extra check-in staff — low effort, high impact.
2. Replace buffet with served lunch — medium effort, high impact.
3. Shorten afternoon breakout sessions and add a structured networking break — medium effort, medium impact.

Continue Exploring

Every great event starts with the lessons from the last one. Turn your insights into a stronger strategy for your next event.

Open Event Brief Architect