Event Operating System Canvas
A single canvas mapping objective, audience, format, budget, team and measurement on one page.
Purpose
The starting document for any event. The canvas puts the whole operating model on one page - objective, audience, value proposition, format, budget envelope, work stream owners, key milestones and the measurement plan - so the shape of the event is agreed before detailed planning begins.
Template
Editable Microsoft PowerPoint template. Compatible with PowerPoint and Google Slides.
Best Practices
- Complete the canvas in one working session - not weeks of email.
- Define success before defining format.
- Assign one accountable owner to every workstream.
- Revisit the canvas whenever priorities change.
Next Step
Once the strategy is aligned, translate it into an Event Brief that every stakeholder can execute against.
Open Event Brief Playbook