Post Event Report

The closing document of the cycle: executive summary, performance against the objective set in the brief, attendee and sponsor feedback, cost per outcome, influenced pipeline and a short list of prioritised recommendations for the next event.

• Report against the objective in the original brief — not against whatever the data makes look good.
• Publish within ten working days while the detail is still fresh.
• Lead with three recommendations, not thirty data points.
• Attach the cost per qualified outcome; it is the number leadership remembers.