Stakeholder Communication Plan

A communication matrix mapping every stakeholder group — executives, sponsors, speakers, attendees, suppliers and internal teams — to the message, owner, channel and cadence, including the escalation path and the on-the-day communication protocol.

• One owner per stakeholder group. Two voices to the same audience creates confusion.
• Agree the escalation path in writing before the event, not during it.
• Send executives a short standing update on a fixed day — predictability reduces ad-hoc requests.
• Keep a single source of truth for attendee-facing information and link to it everywhere.