Brand Experience · Customer & Prospect Engagement
Eiffel Tower
Paris · 2026
A global brand milestone, celebrated the Paris way.
The Brief
Celebrate Deel's seventh birthday while creating a memorable brand experience for priority customers and prospects in Paris.
The event needed to do more than mark an anniversary. It needed to create a moment for the brand - building awareness, strengthening customer relationships and bringing priority prospects closer to Deel through an experience worth remembering.
Salon Gustave Eiffel
Salon Gustave Eiffel · Eiffel Tower · Paris
Not a backdrop. The location became part of the experience.
The Experience
Arrival
The experience started before guests reached the venue. Guests were transported to the Eiffel Tower in Deel-branded black cars, extending the brand into the arrival journey.
Guests arrived at Salon Gustave Eiffel for an evening bringing together customers and prospects to celebrate Deel's seventh birthday.
The Content
The evening featured Fabien Galthié, Head Coach of the French national rugby team, as guest speaker - a leadership and performance perspective, and another distinctly French dimension to the evening.
The Details
Ring the bell for champagne. A familiar Parisian symbol of celebration, turned into an interaction guests remembered.
Watch the eventMake the brand moment feel like the city.
Localization isn't simply changing language or branding.
The strongest global experiences borrow from the culture, rituals and character of the place they're in.
In Paris, the experience connected an iconic setting, French hospitality, culturally relevant content and thoughtful details to create something that belonged specifically to the city.
Business purpose
Brand Awareness
Customer Engagement
Prospect Engagement
Pipeline Generation
My Role
Event Strategy · Experience Design · Production Leadership · Stakeholder Management
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The Pitch
Global Startup Investment & Brand Platform · 7 Cities