Enterprise Customer Experience
MoMA
New York City · 2025
Art, hospitality and performance, after hours.
An intimate enterprise experience inside one of New York's most iconic cultural institutions.
The Brief
Create a high-touch experience for a select group of enterprise customers and prospects, designed to strengthen relationships, support customer retention and create opportunities for meaningful commercial conversations.
The objective was to create something that felt distinctly different from a traditional corporate dinner - intimate, memorable and culturally relevant.
The Experience
An intimate evening at MoMA bringing together art, hospitality and live entertainment.
Guests experienced an elevated dinner within the museum setting, accompanied by a live jazz band and an acrobatic performance. The programming was intentionally designed to create moments of surprise while still allowing conversation and relationship-building to remain at the centre of the evening.
The Strategy
The experience was designed around a deliberately intimate, high-value audience — using an iconic cultural setting and thoughtful programming to create the conditions for deeper conversations, stronger relationships and future commercial opportunity.
Objectives
Pipeline Generation
Customer Retention
Enterprise Engagement
My Role
Event Strategy · Experience Design · Production Leadership · Stakeholder Management
Gallery
Next project
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